Our Story
Holiday Brand Studio was founded on one belief: small businesses deserve the same strategic firepower as the big brands — especially during the moments that matter most.
Our Mission
Most small business owners treat the holidays as a scramble. We treat them as a system. Our mission is to give every business owner the strategy, tools, and confidence to turn seasonal moments into their biggest revenue opportunities of the year.
"Small businesses don't have a product problem. They have a strategy problem — especially during the holidays."
— Dani Reyes, Founder
How We Started
In 2018, our founder watched a client lose $40,000 in potential Black Friday revenue — not because their product was bad, but because they had no plan. No campaign. No strategy. Just a last-minute discount and a prayer.
That moment sparked a question: why do small businesses always feel behind during the holidays? The answer was simple — they had no system. Big brands had agencies, strategists, and six-figure budgets. Small businesses had nothing.
Holiday Brand Studio was built to close that gap. We created the frameworks, the playbooks, and the coaching programs that give small business owners a fighting chance — and then some.
What We Stand For
We don't do tactics without strategy. Every campaign, every piece of content, every email starts with a clear plan tied to your business goals.
We know the holiday calendar inside and out. We know when to start, when to push, and when to pull back — and we build that timing into everything we do.
We exist for the independent business owner. Not the Fortune 500. Not the VC-backed startup. The person who built something real and deserves to win.
Beautiful campaigns that don't convert are just expensive art. We build for revenue first, and make it look great in the process.
The Team
Founder & Chief Strategist
Former brand director at a national retail chain. Built Holiday Brand Studio after realizing small businesses needed the same strategic rigor — without the corporate price tag.
Head of Campaign Strategy
10+ years running holiday campaigns for e-commerce brands. Obsessed with the intersection of timing, messaging, and consumer psychology.
Lead Content Strategist
Content creator turned strategist. Specializes in seasonal storytelling that builds emotional connection and drives action.
Whether you need a full-service partner or just a strategy session to get unstuck, we're here.